Tapping into the power of nostalgia and culturally-inspired fashion, they design accessories embodying enduring glamour in celebration and honor of their beautiful ancestry. Their collections are intended to evoke a deep attachment to Black culture and Black creative heritage, while allowing each individual to express and infuse their own distinct stylistic voice.
HONORING THE PAST, CELEBRATING THE FUTURE.
OUR APPROACH
We wanted the visual brand identity to have a neo-vintage eclectic vibe infused with Black fashion culture, to represent the lush and evocative nature of the culturally-inspired heritage heirlooms pieces they create. The monogram-style brand mark for example is an conceptual spelling of the 'O' an 'H' and reminiscent of a 70's gold belt buckle. The floral, botanical, or colorful abstract patterns and a bold striking color palette play into that past, present, future fashion alignment.
STRATEGY
BRANDING
"I love the entire direction. My heart lifted the minute I saw the board, I felt exactly what you said in the video, like I was getting a big hug. I was completely drawn into the feeling and warmth of the mood board."
